How does going digital help?

More Online Presence
↓
Increased Audience Size
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Larger Revenue Potential

By 2023 the USA itself will account for 300 million online shoppers. That is 91% of the entire population looking for their next purchase. With all but 9% on the web it is imperative your business is not only online, but accessible and discoverable.
Every month 1 out of every 4 of all Americans purchase at least one item online. That’s 12 chances to reach a quarter of the population!

Accessible

What is it to be “Accessible”

Online accessibility is exactly what it sounds like; making yourself accessible to your clients via the internet. This is a combination of things such as:

– A properly functioning website
– An interactive website. 
– A presence on Social media platforms.
– A phone or email to connect with clients directly.

Now, having all of these is a great place to start for any brand, but it is certainly not the end of the road.
Here we make sure your brand has consistency across its platforms; this ensures brand recognition and subconscious familiarity through out the internet. 
Through thorough assessment, M W Consulting will go through each aspect of our accessibility checklist to make sure your brand is on target. 

Discoverable

What is it to be “Discoverable”

Online discoverability is where the real potential for your brand begins. It is finding the customers that didn’t even know your brand was the answer to their question. More importantly, increasing discoverability means guiding potential customers to you, then along personalized paths towards the purchase of your product.
Being discoverable can come from many difference sources, making it the most versatile concept in digital marketing today.
Some of the ways M W Consulting can create a more discoverable brand :

– Website Content with SEO in mind
– Search Metrics in the planning consideration
– Discoverability Strategy Education
– Social Media Direct Sales Strategy
– Social Media Tagging Optimization
– Multi-platform Utilization
– Backlinking Strategies
– Email Lead Capture Strategy
– Email Campaigns
– Reputation Profile Assessment
– Low Hanging Fruit Concepts

Together M W Consulting will work alongside its clients to make sure their brands are making targeted choices in order to position themselves in front of their ideal audience.